How to Protect Yourself When Selling Online (2024)

Learn how to stay safe from scammers while selling items online.

Whether it’s a used couch you no longer need, a brand-new pair of shoes that just don’t fit, or an antique you no longer have room for, nearly everything has a place online where it can be sold. And while it might be appealing to sell unwanted items from the comfort of your home, it may also make you more vulnerable to scams.

Whether you’re selling online through eBay, Etsy, or Poshmark, or meeting a buyer face-to-face via Craigslist or Facebook Marketplace, it’s important to know how to protect yourself. Here are a few of the more common scams targeting sellers, plus tips for how to protect yourself.

Understanding the Most Common Scams

Imagine this: You’re selling an item via Craigslist, and an interested buyer contacts you saying they’re out of town, but will mail you a check and arrange to pick up the item at a later date. When the payment arrives, you realize it’s made out for an amount higher than necessary. The buyer asks you to deposit the check and wire the extra funds back to them. Unfortunately, about a week or two later, your bank notifies you that the check was bad.

In these situations, the scammer uses the lag time between the check clearing in your account and the bank catching the fraudulent check to disappear. The scammer walks away with the money you wired them, while you, the seller, have little recourse for recovering those funds.

Another common scheme may occur if you are shipping an item internationally to a location where mail tracking is unavailable. In this scam, the buyer claims the item was never delivered and initiates a dispute. On most online marketplaces, the burden is on the seller to prove that the item was shipped as promised. In instances where tracking isn’t available, the platform will often side with the buyer, and you’ll be out the money and the item.

How to Protect Yourself When Selling Online

Although scammers are becoming more sophisticated in their schemes, there are many ways you can protect yourself and your wallet. When selling online, use these tips to stay safe:

1. Protect your personal information

When dealing with strangers online, it’s crucial that you keep your personal information personal. Never share your account information or exact location with a potential buyer. If a potential buyer is asking for unnecessary personal information, they’re likely up to no good.

2. Limit communication channels

Many websites or apps allow buyers and sellers to communicate on-platform, and it’s best to limit your communication to that channel. In fact, many sites recommend that sellers communicate exclusively through their platform. If you need to exchange phone numbers for picking up an item in person, consider using a Google Voice number so that you can cut ties after the transaction is complete.

3. When selling locally, stick to in-person transactions

According to Craigslist, you can avoid 99% of scams by selling to buyers in your area, face-to-face. Sticking to cash transactions and in-person hand offs can eliminate some payment scam risk, but you should still take certain precautions. If possible, choose a public meeting place — even in front of a police station — and ask a family member or friend to accompany you. If your item is too large to take to a public place, try to move it into your garage or in front of your home, and always schedule meetups for daylight hours.

4. Only accept payment through approved methods

Most sites recommend, or even require, certain payment methods to protect both buyers and sellers. If you’re using Craigslist, Amazon, or eBay, ask that the buyer pays through the website’s recommended channel. Do not accept personal checks, cashier’s checks, wire transfers or money orders. If a buyer insists on these payment methods, they may be planning a scam.

5. Take extra caution with shipping

If you have to ship an item to a buyer, you’ll need to take extra precautions. First, never ship to an address that’s not associated with the buyer’s profile. If you send to a non-approved address, the buyer may claim they never received the package — and it may be harder to trace. When shipping, always use tracked postage methods, and keep the tracking number for your records. That way, if they claim the package wasn’t delivered, you can check the tracking status or contact the postal service or carrier directly.

6. Take advantage of seller protections and guidelines

If the site offers seller protections, make sure you’re using them. Further, don’t stray from the site’s usual processes or payment methods — many sites require you to adhere to these guidelines in order to receive protection.

If you’ve encountered a scam while selling online, report it to the Federal Trade Commission at reportfraud.ftc.gov. For more tips on protecting yourself against financial scams on and offline, visit regions.com/fraudprevention.

How to Protect Yourself When Selling Online (2024)

FAQs

How to Protect Yourself When Selling Online? ›

Use a secure 3rd party service such as PayPal, or for small values then use cash if you're meeting in person to make the exchange. Be safe if you meet the buyer: If you arrange to meet up with the buyer then always be mindful of your safety.

How to avoid being scammed online? ›

Avoiding Scams and Scammers
  1. Do not open email from people you don't know. ...
  2. Be careful with links and new website addresses. ...
  3. Secure your personal information. ...
  4. Stay informed on the latest cyber threats. ...
  5. Use Strong Passwords. ...
  6. Keep your software up to date and maintain preventative software programs.

How do I ensure payment when selling online? ›

Use a secure 3rd party service such as PayPal, or for small values then use cash if you're meeting in person to make the exchange. Be safe if you meet the buyer: If you arrange to meet up with the buyer then always be mindful of your safety.

What not to do when selling online? ›

10 common eCommerce mistakes to avoid when selling online
  1. No shop button present on website homepage. ...
  2. No incentive to go to the online shop. ...
  3. Not mobile-optimised. ...
  4. No Unique Selling Point. ...
  5. No Calls To Action. ...
  6. No curated user journeys. ...
  7. Poor images. ...
  8. Poor product copy.

How do I sell my stuff online successfully? ›

How to sell online
  1. Choose products to sell.
  2. Source products.
  3. Set up your online store.
  4. Check listing and selling costs.
  5. Determine payment methods.
  6. Manage inventory and shipping.
  7. Package items with care.
  8. Focus on delighting customers.

How to tell if someone is scamming you online? ›

SIX SIGNS IT IS A SCAM
  1. Scammers Want. You To Wire Money. You may be asked to wire money or purchase pre-paid debit cards. ...
  2. Scammers Tell. You To Keep It “Secret” ...
  3. Scammers Make. It Sound Too Good To Be True. ...
  4. Scammers Contact. You “Out Of The Blue” ...
  5. Scammers Claim. There Is An “Emergency” ...
  6. Scammers Ask. For Your Personal Information.

How do I outsmart an online scammer? ›

  1. Don't click on links in an unsolicited email or text message.
  2. Don't use the phone number a potential scammer provided in an email or text message. ...
  3. Don't give out personal information such as passwords, credit card numbers, bank account numbers, dates of birth, or Social Security numbers.
Feb 28, 2023

What is the safest way to receive money as a seller? ›

The most reliable way of accepting a payment when selling something online is cash. If the item is of significant value, a cashier's check should also suffice. To avoid confusion down the road, make it clear in your ad and in your conversations with a potential buyer that you will only accept cash.

How do I protect myself as a seller online? ›

How to Protect Yourself When Selling Online
  1. Protect your personal information. ...
  2. Limit communication channels. ...
  3. When selling locally, stick to in-person transactions. ...
  4. Only accept payment through approved methods. ...
  5. Take extra caution with shipping. ...
  6. Take advantage of seller protections and guidelines.

What is the safest way to receive money from strangers? ›

The safest way to receive money from a stranger online is to use secure and reputable payment methods that prioritize user protection. For instance, you can use a platform like PayPal to receive money from someone you haven't met before. You can also use cryptocurrency—it is a practical way.

How to sell without getting scammed? ›

Don't accept big bills

If you're selling on Craigslist, you have to be very careful with cash transactions. Something scammers love to do is present a fake $50 or $100 bill, and take home an item along with a bunch of change.

What is the easiest stuff to sell online? ›

Here is the list of some easy things to make and sell:
  • Candles.
  • Soap/bath bombs.
  • Jewelry.
  • T-Shirts.
  • Courses & tutorials.
  • Gift boxes.
  • Music and beats.
  • Art.
May 14, 2024

Is there a downside to selling online? ›

Selling online offers numerous advantages, including a global reach, lower overhead costs, and 24/7 availability. However, it also comes with its own set of challenges, such as intense competition, limited personal interaction, security risks, and logistical complexities.

What is the best platform to sell online for beginners? ›

We've made a list of the ten best online-selling sites for your online business:
  1. Your Own Online Store. One of the best places to sell online is with an eCommerce website of your own. ...
  2. Amazon. When it comes to online selling sites, Amazon is a frontrunner. ...
  3. eBay. ...
  4. Etsy. ...
  5. Bonanza. ...
  6. eBid. ...
  7. Ruby Lane. ...
  8. Poshmark.

What sells the most on online? ›

What are the 6 best-selling products on the Internet? (2024)
  • ✅ 1. Fashion items.
  • ✅ 2. Trips and tourism.
  • ✅ 3. Tech products.
  • ✅ 4. Second-hand sales.
  • ✅ 5. Books and Music.
  • ✅ 6. Educational Courses.
  • 👉 Should you create an online shop with one of these products?

How do you protect yourself if you've been scammed? ›

You Think You've Been Scammed. Now What?
  1. STOP CONTACT WITH THE SCAMMER. Hang up the phone. ...
  2. SECURE YOUR FINANCES.
  3. CHECK YOUR COMPUTER. ...
  4. CHANGE YOUR ACCOUNT PASSWORDS. ...
  5. REPORT THE SCAM.

What should I do if I got scammed online? ›

Here's what the experts recommend you do as soon as you notice any suspicious activity or suspect that you have been scammed:
  1. Notify your bank or credit card issuer. ...
  2. Consider filing a complaint with the Federal Trade Commission. ...
  3. Document the details. ...
  4. Consider a credit freeze.
Feb 16, 2024

How to get someone to stop being scammed? ›

How you can help
  1. Provide emotional support. ...
  2. Cut off contact with the scammer. ...
  3. Block any future payments. ...
  4. Change passwords. ...
  5. Keep evidence. ...
  6. Report it to the police. ...
  7. Take steps to prevent further scams.

What types of internet frauds are most common? ›

internet fraud may include spam, scams, spyware, identity theft, phishing or internet banking fraud.
  • spam. Spam is a generic term used to describe electronic 'junk mail' or unwanted messages sent to your email account or mobile phone. ...
  • scams. ...
  • spyware. ...
  • identity theft. ...
  • Phishing. ...
  • internet banking fraud. ...
  • suggestions to prevent.

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